Important Personal Message from Victor Lidchi



Hello dear customers & friends from me Victor Lidchi. I have an important personal message of deep thanks as I say a partial “goodbye”

And a special  gift to you in gratitude for over 5 decades of your support. Let me explain. 

Four years ago I announced my SEMI- retirement.  Now at age 77, after 56 years in the world of fine beautiful hand-made Persian & Oriental rugs & carpets, both here in S Africa, and in the major Eastern and Western centres  of this decorative art form, it is time for me to more fully  retire.

Although I remain the owner & founder of our business, and will continue to be a consultant to and assist my colleagues in certain areas,  I have handed over fully the future expansion and progress of the proud 80-year-old Lidchi name and tradition  to my wonderful and trusted colleagues.  Would you believe, they have nearly 100 years of combined expertise and service with us!

Most of you know many of  them but let me introduce them:

retireOur  CEO, Maureen Hohmann;  our General manager Moses Luruli, our most senior specialist, Alex;  our deputy manager, Sifiso, our beautiful repairer Prudence, & our Transport Manager, Sam. Finally but not least Joseph who is filming this clip. They have such wonderful plans for serving you in the future!

Now what is the gift I mentioned: For the first time ever in our history, we are offering you on all our renowned collections, “Family & Friends” special prices & values.

I don’t want to talk in in terms of “discounts”, but just to promise you “Friends & Family”  values for real Victor Lidchi quality and service you may never see again! 

Just a few examples here on display from the HUNDREDS you can choose from. So they range from under R5,000 up through manily R10-30,000 and all the way over R100 K for rare and highest grades.

So come in ASAP for the best selection as this is a limited time offer before we open this message to the general public!

Whether you decide to buy or just to look and enjoy, we’ll welcome you with coffee and Turkish delight! Please come soon! Goodbye.


Traditional Collection

Timeless classics for the more traditional settings. View our classic range of carpets and rugs.



Modern Collection

The best floor are for a new look. We have a large range of Modern setting rugs and carpets.



Fine & Rare Collection

The ultimate statement in a luxury home. We have unique hand crafted Persian and Oriental Rugs.



Who is Victor Lidchi?

The home of beautiful persian rugs and carpets. We are South African industry leaders since 1936


What our clients think?

Being in your shop is more like a gentleman’s club than a shop. You walk in and everyone looks up and greets you and someone immediately offers to help you . Everyone is smartly and conservatively groomed. Nothing is too much trouble. You talk to people with genuine interest. Everyone has got extreme patience working through piles of carpets until just the right one is found.

I wish I had more money and more floor space so that I could visit more often.

Thanks for the great experience.

Mr D.H, Financial Consultancy
Contact the Victor Lidchi Team now +27 11 341 0367