Customer Service

Victor Lidchi’s specialist staff will gladly devote time, care and expertise to answering questions, offering guidance, and even showing you carpets/rugs in your own home. Without obligation!

How our sales staff deal with a customer: our policy is very clear and simple – we do not hard sell. Our jobs and our duties are to help you, the buyer, regardless of how much you want to spend, and to find out exactly what you need and want for your particular décor, budget and your taste. It’s almost as if we are the marriage broker between the buyer and the rug. We try to help create a long-lasting love affair between you and your purchase, after a memorable experience!

Here is a list of our renowned services that you can expect when interacting with Victor Lidchi:

Caring for Your Persian Carpets

A certificate of authenticity and value accompanies each hand-made piece purchased from Victor Lidchi’s. This includes the size, name, origin & price.

Free Informative & Entertaining Talks and Film

Regular free talks including a short colour film on the subject, presented by Victor Lidchi himself, or our MD, allow you to find out more about how these beautiful Oriental and Persian rugs are made, and

  • Have all your questions answered
  • You will see and handle numerous examples while learning about how to judge quality, authenticity & value
  • Learn about their design & colour symbolism, care & cleaning – and much more!

These talks are usually held in a friendly & relaxed atmosphere, on the last Wednesday of most months. Free snacks & wines included. Call or email to book for the next one. (We also do such Intro Talks by arrangement outside of our showrooms for social clubs, charities etc. Ts & Cs apply. Call our manager).

Guaranteed Full-Credit Exchange

If, at any time within six months of your purchase, you wish to exchange a piece purchased from us, you are guaranteed a full credit of the purchase price against goods of that value, on condition they are in their original perfect condition.

On-Approval Service – Without Obligation

You may wish to see how a selection looks in your given location or environment. We understand, and make it easy for you to do so without obligation! Ts & Cs apply.

Payment Terms

We accept all major credit cards, of course cash! And bank guaranteed cheques.

We Welcome Trade-Ins

We will gladly welcome & consider trade-ins as part payment, and almost always accept them, no matter what their condition or where or when they were bought, at prices mutually agreeable. So bring us that old rug or carpet you no longer enjoy, or inherited and don’t like, or that is now getting worn or damaged. We have buyers for those too – at the right price!

Free Preview-Parties of New Shipments & Imports
(Our Famous “Unbalings”)

This is always a special and popular event. it’s entertaining and informative, and you are always invited to attend. Make sure you are on our mailing list! They are free, and snacks & wines are served. Usually 6:00 for 6:30 sharp on a Wednesday.

These are our famous Unbaling Parties, where the latest arrivals are shown to our friends & customers first before the general public. Here you are privy to the latest creations in colours, designs and origins from the East, and the way trends are moving. Remember, all hand-made rugs and carpets are, by definition, originals and unique, so there may only be one of what you really love and this is the first viewing of a part of the range. This is a great opportunity if you are thinking of buying or adding to your collection. And if not, join the fun and excitement!

Call or email to be on our database for the next one!


These can be great fun! And under the stewardship and guarantees of Victor Lidchi, well . . . who knows what bargains can be picked up! Usually occurs once or twice per annum.

Expert Valuations & Authentications

We will do valuations for insurance and for estate purposes, and assess origin and authenticity of items brought in for a modest nominal charge. Please feel free to take advantage of our expertise and experience. Call us for more info.

Open on Weekends

For your convenience, apart from our weekday times of 9am to 5pm, we are also open on:

Saturdays 9am – 4pm
Sundays 10am – 1pm
And most public holidays 10am – 1pm